Cybersecurity and SEO Experts

Heximar Company
Av. Hidalgo 2433, Guadalajara Jalisco Mexico 44690 - Phone: +52 3333-1007-41
info@heximar.mx

Working your site out! with SEO-GYM.COM

With more than 10 years in the area of computer security and SEO, we know that information technologies have evolved and that all companies need them. Let us help you position your website and make sure it appears in the first positions.

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Our Services

Cybersecurity

Dont let your company to be vulnerable

Many times the company becomes vulnerable from within the company either due to carelessness of employees or sometimes of the company owner himself. From sharing a link in the wrong way or also sharing links that we do not know can cause the company to suffer money losses and, most dangerously, valuable information.

SEO Web

Let customers to find you easily

SEO, for its acronym in English, can save you a lot of money since organically you would be attracting customers to your business without having to pay for Google ads. All you need is to give us your link and within 1 hour we will tell you what strategy to follow. With small modifications you can appear in less than 3 months in the first results.

Web Design

Joomla, Wordpress, Bootstrap

We have a team of web designers who can make your platform from scratch, or if you wish, we can also work with pre-designed templates to give the visual impact that your company is looking for. In the same way, the code of everything we build is based on the same web positioning. We want your company to look good on the Internet but to find you fast too.

Info Backup

Protection against Virus

Don't be a victim of any virus, protect yourself against attacks by hackers, ransomware, malware, social engineering and others. Leave your company in our hands and we can help you to be prepared. Protect your website from intruders and attacks to crack your password.



Why Hire Us?

Because we are the best

Remember that a non-positioned web page is useless, even if it is very attractive Today is having a functional website that attracts customers, you do not need to continue spending on advertising campaigns that only generate likes and shares, what you are looking for are customers! By hiring us we will make an evaluation of your business and your competition. Once the evaluation is done, we will proceed to analyze your keywords and their trend.

Why your website must meet certain requirements?

Let´s take a look

Because for search engines it is very important that your website has the ideal content to be considered and to position it correctly according to the quality of the information it has. One of the things that we analyze in your project is all the code of your website to be sure that it offers a good structure, in addition to analyzing the content of your page to avoid plagiarism and that you are penalized.

It is necessary to meet various other requirements such as security on your website, speed of loading, videos as content, among others. Remember that it is not only choosing keywords and buying backlinks to your website, there are many SEO practices that can help you and many others that can harm you in the short term, if you want to know more contact us.

Skills

Computer Languages & Tools
WorkFlow
  • Website Analysis
  • Finding the Errores & Improving Areas
  • SEO code cleaning
  • Cybersecurity & Networks

Our Interests

Everything related to information technologies, which are constantly growing, these include:
-Phishing
-Malware
-Ransomware
-Deep Web
-Pentesting
-Networks
-Biometry
-voIP Systems
-Exploits
-Intelligence and Counterintelligence
-Cryptography
-Privacy Controls
-Firewalls

Do not be a victim of any type of attack, remember that we are all vulnerable and information is the most valuable thing in a company, do not lose it for not being prepared.



HEXIMAR SEO EXPERTS

More than 10 years of experience

With more than 10 years in the area of computer security and SEO, we know that information technologies have evolved and that all companies need them. Let us help you position your website and make sure it appears in the first places.

Work flow:

*Checking your website.
*Find the flaws & Aspects to improve.
*Code cleanup for SEO.
*Computer Security & Networks.
*Creation of web content like SEO Blogs


SEO Info

What is SEO?

Search engine optimization or web positioning is the process of improving the visibility of a page in the results of different search engines. It is more often called by its acronym in English, SEO (Search Engine Optimization). In short, it is a set of refinement methods for sites, blogs and web pages. It is one of the subjects that has changed the most in recent times; It is the combination of various techniques that are applied on a website with the aim of improving its visibility and position on the results pages of different browsers when faced with a specific query from a user. Positioning and optimizing a site, placing it in the first results of search engines such as Google, for example, greatly increases business opportunities. At the end of the day, 90% of users who perform searches on Google only click on the results displayed on the first page of the search engine. Therefore, the main objective of SEO is to increase the volume of organic traffic and ensure more visibility on web pages.


SEO History

The operation of a search engine is as follows: through bots it indexes the different websites that it is tracking, then, through its algorithm, ranks those results and displays them to the user. When a person makes a query, the search engine relates the keywords to the content of a website and organizes the results according to their relevance in this particular search. With the foray of the internet into our lives, business pages were emerging, along with the emergence of portals offering businesses to share their websites so that the end user could find them. There were more and more businesses and more users, so a search engine that helped the end user locate the information they were looking for efficiently and quickly, became a clear purpose. In 1994 WebCrawler appeared, which was the first bot aimed at indexing content on the web. In this same year, Lycos was born; the first search engine to work with the page tracking system. In the SEO principles, the algorithms took into account if the keywords entered in the query coincided with the metadata of the web page, and if they were displayed on the site, therefore, the results did not show the experience they were seeking the search engines: offer the user the information that suits the query they had made.


THE MASTER, GOOGLE

In the mid-1990s, before the rise of Google, website administrators were already concerned with disclosing their pages in search systems. At this time, to assess the relevance of a certain term on a website, only the number of times it appeared and its location were analyzed, which made it very common to have results with very low quality, since many web developers abused the number of terms added to the content and they obtained very good rankings. The first prototype of Google was based on a mathematical formula to locate sites that connected to others through links, also reviewing, quantity and quality of the back links (links that a specific page receives from other sites) that they received: creating the Page Rank algorithm; Its main indicators were: number of visits, repetition of keywords and back links.

The commitment to the quality of the results present in Page Rank caused Google to occupy a prominent place a few years later, starting with SEO as we know it today: taking advantage of an algorithm for commercial purposes. Consequently, a series of practices were developed such as: excessive use of keywords, copying content from other sites and back link traffic: which consisted in mentioning, by any type of poor quality web pages, directories and forums, the URL that It was intended to position and, again, the end user did not receive from the search engine what he was investigating, in addition, those who generated attractive content were not rewarded, but those who used effective SEO techniques. Upon realizing such a problem, Google began to make a series of constant updates to the algorithm, in order to throw the perfect result, in turn, creating a battlefield in which agencies and professionals face to achieve a position high in your ranking.


SEARCH ENGINES

The search engine summarizes its operation in two steps: crawling and indexing. The crawl is done when the search engine walks the site with bots. They go through all web pages through links, so good link structure is vital. They go from one link to another, compile the information that the web provides to its servers, in the same way that a user would. The crawl begins with a list of websites from previous crawls and sitemaps (website map: XML document with the listing of the pages that make up a website) provided by other pages. Bots are especially captivated by new sites and changes made to existing pages, they decide which sites to visit, how often and how long to crawl.

Indexing occurs when the bot has crawled a site and collected the necessary information, adding it to an index, ordering it according to its content, relevance and authority; In this way, when a query is made, it will be much easier for the search engine to reflect the results that are most related to it. In the beginning, search engines relied on the number of occasions a term was repeated, when they made a query, they tracked those words in their index to locate which sites contained them in their texts, better positioning the one that more times than had repeated. Today, they are much more refined and base their indexes on hundreds of different variants; date, images, videos or animations, micro formats, etc. The priority is the quality of the content.


GOOGLE ALGORITHMS

When the sites were crawled and indexed, it's time for the algorithm to work. Algorithms are the computer processes that determine which pages will be displayed sooner or later in search results; When the query is carried out, the algorithms examine the indexes, so they will know which are the most interesting and important sites taking into account the hundreds of SEO factors, and this occurs in a matter of milliseconds. Google uses its algorithm to position the sites before a query, that is, the algorithm decides if you come out first or on the tenth page. The conflict arises when we observe that the algorithm is modified approximately 500 times a year and it is difficult to keep track of it, which makes it very important to know the relevant changes that can affect SEO.

Google Panda Google Panda began to examine and rate web pages based on the quality of their content, analyzing factors such as duplicate content and grammar, rewarding new content and its value.

Google Penguin Google Penguin observes that the external links that are sent to the sites are natural and of quality, it encourages important back links and that they add value to the user who enters another web page from them.

Google Hummingbird Began to order content based on semantic factors and user interest, with Hummingbird, Google understands the natural language, extends its way of interpreting content to variations of keywords or related keywords.

Google Pigeon With Google Pigeon, the search engine began to accommodate the results of the queries according to the geographic location of the users. It is here where local SEO gains prominence.

Google Mobilegeddon Pages that are mobile friendly, those with responsive designs and that optimize their loading speeds are rewarded.

Google RankBrain Algorithm learned by the artificial intelligence system, helped process the query results and provided the most relevant ones.


BLACK HAT OR WHITE HAT SEO?

Once we understand what SEO is, search engine recommendations should be identified. Black Hat is named after the intention of improving the positioning of a website in search engines using unethical techniques or that contradict the guidelines of the search engine; it may provide short-term benefits, but it is generally a dangerous strategy, with no long-term continuity and nothing of value. By contrast, White Hat SEO are all ethically appropriate actions that meet the standards of search engines to position a site, encompassing techniques that seek to make a website more important to search engines through the value they bring to their users.



SEO FAQ´S


What are the advantages and benefits of SEO?
High return on investment, increased target traffic, long-term positioning, increased sales, 24/7 site promotion, quality content creation, brand visibility, ease of site navigation, optimal load times, and build trust in users.

Why is SEO important?
The most important reason for the need for SEO is because it makes your website more useful, both for users and for search engines, they still cannot see a web page as a human being, SEO helps search engines to understand what each page is about and its usefulness for users. We here at Heximar help you to make your website shoot to the top.

What is the CTR?
The CTR (Click Through Rate) is the number of clicks a link gets regarding its number of impressions. Always calculated in percentage, it is a metric that is normally used to measure the impact that a digital campaign has had. CTR is one of the main factors that influence our SEO positioning.

How to calculate the CTR?
It is obtained by dividing the number of clicks that a link has obtained by the number of times it has been seen by users (impressions) multiplied by 100.

How do search engines work?
The search engine summarizes its operation in two steps: crawling and indexing. The crawl is done when the search engine walks the site with bots. Indexing occurs when the bot has crawled a site and collected the necessary information, adding it to an index, ordering it according to its content, relevance and authority.

What is the sitemap?
A sitemap or website map is an XML document that is sent to search engines. This document allows search engines to have a complete list of the pages that make up a website, so that they can index pages that their bots cannot access because there are no direct links.

What are algorithms?
Algorithms are the computer processes that determine which pages will be displayed sooner or later in search results; When the query is carried out, the algorithms examine the indexes, so they will know which are the most interesting and important sites taking into account the hundreds of SEO factors, and this occurs in a matter of milliseconds.

What is a lead?
What is a lead? The lead is about a potential customer of your brand who showed interest in consuming your product or service. A user becomes a lead when he leaves his personal information on the company's website to receive an offer (valuable material) or subscribes to a newsletter. The lead has become synonymous with any visitor who provides their contact information in exchange for some type of content. Similarly, the lead can be defined as someone who contacts your company in search of more information about your product or service. In summary, a lead is a user who is within the reach of the company.

What is off page SEO?
It deals with relevance. Verify that the site is optimized so that the search engine understands the main thing: the content itself.

What is SEO on page?
This part of SEO work focuses on external aspects of a website. The most relevant factors are the quantity and quality of links, presence on social networks, mentions in local media, brand authority and the CTR.

What are keywords?
Keywords or keywords are terms made up of one or more words, they are the doubts that the user types in the search engines.

What is the difference between SEO and SEM?
With SEO techniques, Google or any other search engine is not paid to earn positions in the SERP, valuable content and optimizations earn those positions in their own right. By contrast, SEM (Search Engine Marketing) talks about those strategies that incorporate paid ads.